Why yours fades
It's not cologne. It's expensive water.
Designer fragrance is up to 80% alcohol. Alcohol flashes off your skin in minutes — and takes the scent with it. That's why it's gone by lunch.
TRACE is built on oil. Oil binds to your skin and releases slowly, so the scent rides with you all day instead of evaporating off the top.
Spray cologne
~2 hrs
Alcohol base · flashes off · reapply all day
TRACE oil
10–12 hrs
Oil base · binds to skin · one swipe, done
The build
Made to last, made to carry.
- 01Extrait-strength oil. Concentrated fragrance in a skin-safe carrier — no alcohol burn, no dry-down cliff.
- 02Rollerball precision. Swipe the pulse points, no overspray, no cloud. Pocket-sized.
- 03Skin-close projection. People lean in and ask what you're wearing — it's not screaming across the room, it's on you.
- 04One swipe a day. No reapplying at 2pm. Put it on once and forget it.
The first three
Pick your hours.
TRACE / Midnight
Dark, spicy-sweet. The going-out scent.
TRACE / Daylight
Fresh citrus-woods. Clean, every day.
TRACE / After Hours
Warm amber + vanilla. Close-up, late.
Last call
The first 500 set the price.
Founding members lock early access, 20% off, and a free travel size. The list closes when the first batch sells out.
Join the waitlist →